Furby’s Back Press Tour
Problem: Make Furby a buzzworthy brand on TikTok. Furby is back and Furby is everywhere, encouraging all to “Free your Inner Furb” and be your most authentic, bold version of yourself. The target audience: adults 25-49, with the ultimate goal of increasing purchase intent.
Solution: Enter Furby’s Back Press Tour.
Results: In 2 months, we worked with 2 celebs (Lance Bass and Josh Peck), 7 creators, reached 17.2M followers, and created an original brand filter for our creators and fans. Within the first two-weeks, the product sold out on TikTok Shop.
Role on Project: Concept generation, influencer management, filter strategy and proof of concept design.
Interview Phase
The interview phase, kicked off with our celebs, continued with three Macro Creators engaging Furby in interviews that introduced new trends, slang, and more. This approach ensured that Furby became not just a product but a conversation starter, tying all content to the fabric of TikTok. Our creator lineup was based around those who had an affinity for interview-style, man on the street, and 90s content. We were able to touch upon all three sectors and a variety of audiences with our selections of partnerships.
Interactive Phase
Recognizing the appeal of nostalgia and “core culture,” we harnessed this cultural wave with an original TikTok filter. This interactive phase prompted users to rank 90s accessories, tapping into the essence of a bygone era. Collaborating with five Macro Creators who had an affinity for 90s/milenial content to amplify this filter.
The strategy blended celebrity engagement, cultural relevance, and creator content to position Furby as a must-have item for a new generation while paying homage to its iconic '90s roots.