Problem: An ad agency can’t promote capabilities they too don’t excel in. So, Fuseideas needed to remain culturally relevant as a brand through the social space as a vehicle to show current and prospective partners our full in-house capabilities.

Solution: We successfully launched and curated TikTok content. From capitalizing on the hottest trending sounds to interactive filters and exploring stitch/duet features, we left no stone unturned. Our strategy revolved around letting the platforms guide our content creation. And it got results. 

Solutions: After a year, we generated a cross-platform increase in impressions (85.6%), engagements (150.7%), link clicks (358.2%), and audience growth (86.4%). 

The work below is only the smallest glimpse into all that we’ve created for Fuseideas. Check out the real deal in-app for the full effect. 

Role on Project: Handling all facets an agency’s content ecosystem (hey👋) — strategy, content calendar builds, concept generation/post, content design & copy, animation, and organic reporting).