Play-Doh X Papa Johns

Problem: Play-Doh came to us with a Pizza Delivery Scooter set product and a wish to create social content in collaboration with Papa Johns. We delivered.

Solution: Meet the Mini Chefs. We created a mock cooking show featuring some of the most up-and-coming chefs in America. Oh, and they happen to be 5-8 years old. And they happen to be experts at making Play-Doh pizza.

Results: In market, but to-date the engagement campaign is driving a 62% higher CTR compared to the previous Play-Doh campaign. 

Role on Project: Concept generation, art director, strategy, social copywriter, creative oversight.