Vote Repro Equity Now

Problem: Abortion access is on the ballot in NH and nationwide this Election Day, and Reproductive Equity Now has published a guide, "Voting for Repro Equity - Now!" Our priority is promoting this guide in NH, while also boosting REN’s NH audience on social media. REN is well-established in MA and CT, but we need to engage NH residents through organic social. As a secondary goal, we’ll work on driving form sign-ups to grow REN’s contact list.

Solution: We developed a content strategy to help their team reach NH audiences, defining key pillars, content ideas, and organic-only tactics to grow their NH following.

Role on Project: Content strategist, content designer (video art cards), video strategy (breakdown of each topic into bite-sized social outputs).